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Whowe are |

Our highlights

| 7

Most of this crucial fundraising helps

support the Help for Heroes Recovery

Centre in Catterick. The centre plays

a vital role in helping to inspire, enable

and support wounded, injured and sick

Service Personnel, Veterans and their

families from the NorthWest,

North East and Scotland.

Debenhams partnership

Since 2014, Debenhams has raised

over £2 million through an innovative

partnership. Debenhams continues

to contribute to its ever-growing

fundraising total in many different ways;

a key example is their instore fundraising,

which involves a national collection

weekend supported by the Help for

Heroes Volunteers’ network. Debenhams

also has a bespoke menswear range,

sold in selective stores and online, with

a percentage of profits being donated

to us. Almost £400,000 of income from

the partnership is fundraised by staff

who take part in the Big Battlefield

Bike Ride each year.

In 2018, Debenhams grew its support

even further. Stores across the UK

offered a safe space to host regional

get-togethers for our Help for Heroes Band

of Sisters, which is a network offering

fellowship, support and a listening ear to

the loved ones of wounded, injured and

sick Servicemen andwomen and Veterans.

The aimwas to engage exisiting and

potential members and make them

aware of the support available to them.

Supporting recovery

at Hereford Garrison

In order to support wounded Veterans

with their physical recovery, we work

with other units within the British Armed

Forces to provide joined-up solutions.

We have funded £2.5 million towards the

creation of a rehabilitation and recovery

centre at HQ Hereford Garrison. The

centre, which opened in August 2018,

provides physical rehabilitation to

Veterans as well as much-needed support

for their families, who often feel the

impact that military service has had

on their loved one.

This project was joint funded by the

Garrison’s Clocktower Foundation Charity,

and cost a total of £5.5 million.

Collecting across the capital

In June 2018, Help for Heroes held its first

ever ‘Flag Day’ with Transport for London

(TfL). Across 25 underground stations

and four Network Rail overland stations,

242 collectors were out in force asking

the Great British public to support our

wounded Veterans and their families.

Volunteers, Help for Heroes ambassadors,

staff, corporate partners and trustees

raised more than £30,000 – including

donations taken as part of the trial of

our new contactless devices.

Patron Ross Kemp lent his support on the

day, visiting some of the stations to thank

Volunteers, engage with TfL staff and

encourage donations frommembers

of the public. Other highlights included

entertainment by classical singer Carly

Paoli and the Heroes Brass Band and

support from the Chelsea Pensioners.

Unleashing our Creative Force

In August 2018 we launched our Creative

Force exhibition, a showcase of artwork

created by Veterans, Service Personnel

and their families. The event, which ran

for two weeks at London’s Mall Galleries,

was designed to highlight the important

role that creativity plays in recovery.

All of the pieces on display – which

included paintings, photographs, poems

and wood carvings, offered a unique and

deeply personal insight into the ongoing

recovery journeys undertaken by our

beneficiaries and their families. We also

hosted a virtual exhibition on our website

so that the artwork could be displayed to

a wider audience, as well as displaying the

work in a series of mini exhibitions at our

recovery centres.

Bake for Heroes

Every year we encourage the nation

to don their aprons, dig out their mixing

bowls and raise money to empower

Veterans and their families by taking

part in the nation’s biggest bake sale.

In 2018, we updated the Bake for Heroes

campaign to include tongue in cheek

images and videos to make our

supporters smile and inspire them to

support our wounded, injured and sick

and their loved ones.

The event took place during Armed Forces

Week in June and saw supporters up and

down the country host bake sales with

colleagues, classmates and friends.

Our theme of togetherness and pride,

along with the light-hearted images and

videos, resulted in us doubling our event

registrations year on year and drove an

income of £70,000.