Whowe are |
Most of this crucial fundraising helps
support the Help for Heroes Recovery
Centre in Catterick. The centre plays
a vital role in helping to inspire, enable
and support wounded, injured and sick
Service Personnel, Veterans and their
families from the NorthWest,
North East and Scotland.
Since 2014, Debenhams has raised
over £2 million through an innovative
partnership. Debenhams continues
to contribute to its ever-growing
fundraising total in many different ways;
a key example is their instore fundraising,
which involves a national collection
weekend supported by the Help for
Heroes Volunteers’ network. Debenhams
also has a bespoke menswear range,
sold in selective stores and online, with
a percentage of profits being donated
to us. Almost £400,000 of income from
the partnership is fundraised by staff
who take part in the Big Battlefield
Bike Ride each year.
In 2018, Debenhams grew its support
even further. Stores across the UK
offered a safe space to host regional
get-togethers for our Help for Heroes Band
of Sisters, which is a network offering
fellowship, support and a listening ear to
the loved ones of wounded, injured and
sick Servicemen andwomen and Veterans.
The aimwas to engage exisiting and
potential members and make them
aware of the support available to them.
at Hereford Garrison
In order to support wounded Veterans
with their physical recovery, we work
with other units within the British Armed
Forces to provide joined-up solutions.
We have funded £2.5 million towards the
creation of a rehabilitation and recovery
centre at HQ Hereford Garrison. The
centre, which opened in August 2018,
provides physical rehabilitation to
Veterans as well as much-needed support
for their families, who often feel the
impact that military service has had
on their loved one.
This project was joint funded by the
Garrison’s Clocktower Foundation Charity,
and cost a total of £5.5 million.
Collecting across the capital
In June 2018, Help for Heroes held its first
ever ‘Flag Day’ with Transport for London
(TfL). Across 25 underground stations
and four Network Rail overland stations,
242 collectors were out in force asking
the Great British public to support our
wounded Veterans and their families.
Volunteers, Help for Heroes ambassadors,
staff, corporate partners and trustees
raised more than £30,000 – including
donations taken as part of the trial of
our new contactless devices.
Patron Ross Kemp lent his support on the
day, visiting some of the stations to thank
Volunteers, engage with TfL staff and
encourage donations frommembers
of the public. Other highlights included
entertainment by classical singer Carly
Paoli and the Heroes Brass Band and
support from the Chelsea Pensioners.
Unleashing our Creative Force
In August 2018 we launched our Creative
Force exhibition, a showcase of artwork
created by Veterans, Service Personnel
and their families. The event, which ran
for two weeks at London’s Mall Galleries,
was designed to highlight the important
role that creativity plays in recovery.
All of the pieces on display – which
included paintings, photographs, poems
and wood carvings, offered a unique and
deeply personal insight into the ongoing
recovery journeys undertaken by our
beneficiaries and their families. We also
hosted a virtual exhibition on our website
so that the artwork could be displayed to
a wider audience, as well as displaying the
work in a series of mini exhibitions at our
Bake for Heroes
Every year we encourage the nation
to don their aprons, dig out their mixing
bowls and raise money to empower
Veterans and their families by taking
part in the nation’s biggest bake sale.
In 2018, we updated the Bake for Heroes
campaign to include tongue in cheek
images and videos to make our
supporters smile and inspire them to
support our wounded, injured and sick
and their loved ones.
The event took place during Armed Forces
Week in June and saw supporters up and
down the country host bake sales with
colleagues, classmates and friends.
Our theme of togetherness and pride,
along with the light-hearted images and
videos, resulted in us doubling our event
registrations year on year and drove an
income of £70,000.